In close collaboration with Kate Borsato, the existing site was re-designed to bring the audience on a journey through her unique and caring approach to motherhood challenges with easy access to all available resources. Ensuring alignment with the branding used across Kate Borsato’s social media platforms, the new design centres around the journey towards finding joy in motherhood with a layered look, script font accents and subtle movement.

Aligned with their mission to inspire and empower women to celebrate their uniqueness and rock what they’ve got, we created two custom WordPress websites to highlight their fun and energized brand personality. Incorporating interactive visuals and an elegant yet fierce magazine-style layout, we adhered to the brand’s established styling guidelines, creating an overall bold and clean design. Alongside the core website, we built a unique franchise website with intuitive navigation and full-scope implementation of keyword-optimized SEO best practices.